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who we are





New Reflections began in 1979 with four stylists and a passion for great service.  Today we are proud to say that our team, all 120+, are just as committed to providing outstanding service and creating outside beauty while restoring from the inside.  Our passion for outstanding service has only grown through our core belief in education.  The team at New Reflections regularly works with Aveda Global Educators in order to build self-esteem, confidence, and integrity, all while learning current trends in beauty and wellness.

Diane Keller and Aveda President Dominique Conseil
We at New Reflections understand the importance of giving back to those who have helped us grow over the last 3 decades, and we regularly participate in events (See: Community - charity, fund raising, Aveda Earth Month, the Dance).  The balance between outstanding experiences performed at our locations and our commitment to community involvement has led to much recognition, including being named one of the Top 200 Salons for twelve years.

Our team is excited about what we do and our policy to think ‘one guest at a time’ is only strengthened by our permanent drive to be better.  Visit one of our three locations to experience service from the heart, performed with skilled hands.

Thank you for choosing New Reflections!

Yours in Service,
diane keller
Diane Keller - President/Owner and Founder

vision statement
To Serve and Support One’s Well Being Through Our Commitment to Education, Community Involvement and Team Growth.


30th year anniversary
Since 1979 when we started in Maple Grove, we have been serving our community of the western suburbs of the TwinCities, Minnesota.


list of awards - new reflections spa salon
Here is just a few of what people are saying about our salons:

Twin Cities Live (KSTP Ch 5) Official Salon 2011, 2012
Plymouth Magazine, Best Place to Pamper Yourself, 2005, 2006, 2007, 2009, 2010, 2011
Minnetonka Magazine, Stress Tamers + Nails 2010
Mpls St. Paul Magazine SuperSpa - 2005
Google's TOP Favorite Places 2009, 2010, 2011
Diane Keller, TwinWest/Business Week Guide- Entrepreneur of the Year: 2002
Salon Today - Top 200 Salons 2000, 2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2012
Salon Today - 2012 Top Salons of the Year - Salon of Distinction
Aveda Salon Excellence Award 2000
Modern Salon Award of Merit - Salon of the Year 2000
American Cancer Society - Small Business of the Year 1998
Volunteer of the Year - Alliance of Hospital Volunteers 1998

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