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| January 2008 |
Salon Today Magazine |

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The 11th Annual Salon Today Top 200
Salon Today Magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the Eighth time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| December 2007 |
FM 107.1 |

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New Reflections Salon Host FM 107.1 White Elefant Contest Party.
FM 107.1's Kevyn Burger held a White Elefant present contest. New Reflections Salon Maple Grove Host the Finals Party.
Learn More |
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| December 2007 |
Kare 11 |

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New Reflections Salon Featured on Kare 11 News.
New Reflections Salon Team drops off Toys for Tots Toys at local NBC TV station representing all 4 New Reflections Salons. .
Learn More |
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| June-August 2007 |
Minnesota Twins |

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New Reflections Salon Featured in "Wine Women and Baseball" Tent.
Featuring Pre Game Pampering for Women before 8 Minnesota Twin Home Games.
Learn More |
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| June 2007 |
Plymouth Magazine |

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New Reflections Salon Featured in "Cool Looks in Hot Temps"
Plymouth Magazine features New Reflections SpaSalon with summer shots taken by Bruce Assardo at the the Aveda Master Jam in Milan, Italy.
More information on Plymouth Magazine visit, www.plymouthmag.com |
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| May 13, 2007 |
One The Road |

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New Reflections Salon Featured in KSTP Ch. 5 "On The Road" with Jason Davis
Dance Wellness Center brings their guests to New Reflections Salon Plymouth.
Learn More |
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| March 2007 |
Aveda Master Jam07 - Milan Italy |

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New Reflections Salon Staff attend Aveda MasterJam '07 - Milan Italy
8 Members of the New Reflections Salon Team attend Aveda MasterJam '07 in Milan Italy. MasterJam is an annual professional learning event to enhance skills of professional salon staff. |
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| February 2007 |
Plymouth Magazine |

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New Reflections Salon Featured in "Warm Up To Winter"
Plymouth Magazine features New Reflections SpaSalon as one of the 3 Plymouth Spas to Warm Up To Winter - turn up the heat with treatments sure to raise your body temperature - featuring New Reflections Hot Stones Treatment, steam wet room and other warming spa treatments. More information on Plymouth Magazine visit, www.plymouthmag.com |
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| January 2007 |
Salon Today Magazine |

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The 10th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the seventh time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| November 2006 |
Plymouth Magazine |

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Plymouth magazine announced the winner of the Day of Pampering contest. The winner received her Spa Day of Pampering at the Plymouth New Reflections Salon.
For more on plymouth magazine visit www.plymouthmag.com |

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| August 2006 |
Edina Sun Current Newspaper August 2006 |

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| New Reflections Salon - A cut above the rest. |

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| July 2006 |
Bainey Group Newsletter and Website |

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| New Reflections Salon - Re-model of the Plymouth Location - Featured in the Bainey Group Newsletter and Website . |

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Edina Sun Current Newspaper August 2006 |
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| May 2006 |
Plymouth Magazine |

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Best of Plymouth 2006 - Plymouth Magazine
Plymouth Magazine's Readers Poll. "Best of Plymouth 2006". Best Place To Pamper Yourself: New Reflections Spa Salon - Plyouth Town Center.
For more on plymouth magazine visit www.plymouthmag.com |

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| April 2006 |
HonorEarth.com Website |

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Aveda and New Reflections Salon Earth Month Cut-a-Thon.
New Reflections featured on HonorEarth.com website as a beneficiary to New Reflection Salon and Aveda's Cut-A-Thon. Photo features Paul from New Reflections at the Minnetonka Ridgedale Center salon location. |

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| April 2006 |
Plymouth Magazine |

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Spring into Style - Plymouth Magazine
New Reflections Salon does the Hair and Makeup for Plymouth Magazine's Spring into Style section.
For more on plymouth magazine visit www.plymouthmag.com
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| February 2006 |
Expressions Magazine |

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Expressions Magazine features: Focus on New Reflections Salon
Official Publication of the National Cosmetology Association of Minnesota talks with Diane Keller about New Reflections Salons, its history, its views, its guests and more.
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| January 2006 |
Plymouth Magazine |

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Plymouth Magazine features New Reflections - Excite the Senses Open House
New Reflections Salon open house is featured in Plymouth Magazine under a sensual celebration. Our annual open house features great aveda gift and gift ideas as will as giving all visitors special treatments to excite the senses.
For more on plymouth magazine visit www.plymouthmag.com
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| January 2006 |
Hope Chest Website |

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Minnesota Monthly Magazine's website Hope Chest for Breast Cancer, features New Reflections Women of Achievement.
Hope Chest website features New Reflections for their work with breast cancer and giving women hope. |

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| January 2006 |
Salon Today Magazine |

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The 9th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the sixth time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| December 2005 |
93x Radio and Universal Studios |

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"40 Year-old Virgin" DVD Release - Wax-a-Thon
New Reflections Salon joins 93X Radio, ABC Radio and Universal Studios to help promote the DVD release of the Movie "40 Year-Old Virgin". On Air Wax-A-Thon of 93x Listeners and New Reflections Salon Staff. |

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| Fall 2005 |
Aveda.com |
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Professional Connections Web Portal |
"Featured Salons"
New Reflections Salon featured on the aveda.com Professional Connections Web Site portal. Also featured as part of a Microsoft PowerPoint download of featured Salons:.
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| October 2005 |
Mpls St. Paul Magazine |
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"Twincities Super Spas"
Mpls St. Paul Magazine's highlights New Reflections Salon as one of the twincities Super Spa.
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| August 2005 |
Aveda Newsletter |
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"Beleaf in earth" - Aveda Newsletter
Features Linda Voigt from New Reflections Salon and Wendy Rose, Aveda Midwest Representative. The newsletter features their trip to Guatemala with Aveda. Trip won for the 2004 Earth day Event.
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| June 2005 |
Marie Claire / Aveda Event |
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"Marie Claire / Aveda Get Rich Color Event"
Beauty experts from Aveda and Marie Claire showed guests there skill. Gifts, Lunch and other event happenings. Ridgedale Center - Center Court New Reflections Salon.
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| June 2005 |
Plymouth Magazine |
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"Best of Plymouth 2005"
Plymouth Magazine's Readers Poll. "Best of Plymouth 2005". Best Place To Pamper Yourself: New Reflections Spa Salon - Plymouth Town Center.
For more on plymouth magazine visit www.plymouthmag.com
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| May 2005 |
Aveda Salon Trade Magazine Ad's |
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There's only one word for success like this. aveda.
Read about these top salon owners and find out how to join our network.
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| May 2005 |
Mpls St. Paul Magazine |
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Million Dollar Babies.
"The Elite Sheet" shows a few habits of Twin Cities home owners who purchased a Million-Dollar home in 2004.
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| April 2005 |
Aveda Earth Month |
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Aveda honors New Reflections Salon Earth Month Cut-a-thon
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| March 2005 |
FM 107 Live Salon Broadcast |
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Live Salon Broadcast - Plymouth Salon and FM 107
Real Life Conversation - The girls broadcast live from the New Reflections Plymouth Town Center Salon location.
More information on FM 107 visit, www.fm107.fm |
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| February 2005 |
FM 107 Valentines Day |
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Valentines day Fund Raiser - FM 107
Real Life Conversation - The EX-FILES fund raiser event for Tsunami Relief.
More information on FM 107 visit, www.fm107.fm |
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| 2005 |
Salon Today Magazine |
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The 8th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the fifth time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| August 2004 |
Mpls St. Paul Magazine |
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Stand Out Salon Spas.
Today's new "not your mothers beauty parlor" breed of salons not only offers cut and color services, but facials, massage, manicures, pedicures, waxing, and blow and lash tinting. |

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| August 2004 |
25th Anniversary Party |
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New Reflections Salon Celebrates 25 Years: 1979-2004
The entire salon staff gathers at Cafe Europa to celebrate 25 years. Guest speaker Horst Rechelbacher, Founder of Aveda. |
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| April 2004 |
Cut - A - Thon |
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Earthday - All Salon - Cut-A-Thon April 2004
Earthday Cut-A-Thon at the New Reflections Salon Ridgedale Location April 2004 raising over $5,000.
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| 2004 |
Salon Today Magazine |
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The 7th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the fourth time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| October 2003 |
Mpls St. Paul Magazine |
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The New Spas. Minneapolis / St. Paul's 24 Top Spots
New Reflections Spa Salon: A AVEDA concept spa utilizing AVEDA's line of skin care products located in the western suburbs of Minneapolis. |
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| 2003 |
behind the chair .com |
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Skincare for Beginners - How to pick the best products for your salon.
Linda Voigt, who is the vice president of operations at in Plymouth
MN, offers these final words of advice to salons entering the
skincare category. |
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| 2003 |
Salon Today Magazine |
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The 6th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the third time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| 2002 |
Aveda Promotional |

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New Reflections Salon - Plymouth Featured In Aveda Promotional
New Reflections Plymouth Location featured in Aveda Lifestyle Salon Promotional Flyer. Flyer targeted at Salons to become Aveda Lifestyle Salons.
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| May 2002 |
Minnesota Business Week Magazine |
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Diane Keller: Minnesota Business Week Magazine
2002 Entrepreneur of the Year
"The Many Hats of Small Business" Award ceremony Luncheon hosted by TwinWest Chamber Small Business Week
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| 2002 |
Salon Today Magazine |
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The 5th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country This is the second time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| October 2001 |
Beauty Fashion Magazine |
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Walk on the line side . . . with Aveda's Dominique Conseil and Tom Petrillo
12:50pm we visit New Reflections Salon, Diane Keller, the Owner/President of New Reflections states that "our vision is to serve and support your well-being through our commitment to education, community involvement and team growth.' |
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| January 2001 |
Ventures Magazine |
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Getting a Makeover
New Reflections Expands After Ramping up Sales:
Big Changes, Big Results for Diane Keller in her Plymouth New Reflections Salon Location. |
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| 2001 |
Salon Today Magazine |
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The 4th Annual Salon Today Top 200
Salon Today Magazine , a leading salon industry trade magazine, Announces New Reflections Spa in the Top 200 Salons in the Country
This is the first time New Reflections Salon has been picked for the Top 200. More information on Salon Today visit, www.salontoday.com |
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| 2000 |
Modern Salon Magazine |
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Modern Salon Award of Merit
Modern Salon bestowed the Award of Merit on New reflections Salon as a unique Aveda Day Spa and Salon. More information on Modern Salon visit: www.modernsalon.com |
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| June 2000 |
North Memorial Event |
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North Memorial Aveda Lifestyle Rituals: The Spa Experience featuring Horst Rechelbacher
New Reflections hosts a benefit for the North Memorial Hospital Complimentary Care Program. Guest speaker Horst Rechelbacher, Founder of Aveda. |
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| 2000 |
Aveda |
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Aveda Excellence Award presented to New Reflections Spa Salon for 2000.
More information on Aveda visit, www.aveda.com |
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| 1998 |
American Cancer Society |
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Volunteer of the Year - Alliance of Hospital Volunteers - 1998
New Reflections Salon is selected by the Alliance of Hospital Volunteers as the volunteer of the year. Aveda and its "complimentary care program" offers comfort people with cancer in the Twin Cities. This unique program provides complimentary stress-relieving services which help bring a sense of well-being and comfort to people with cancer both during and after their experience. |
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| 1998 |
Alliance of Hospital Volunteers |
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Plymouth Profile: New Reflections Salon 25 Years
New reflections is a unique Aveda Day Spa and Salon offering guests a novel array of therapeutic and beautifying services and products for more that 25 years. |
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